Drug companies have coined an acronym for the marketing they do that bypasses doctors: DTC. Direct to consumer. Those happy face ads you see in Readers Digest and other magazines, or the erectile dysfunction ads during the Super Bowl.
What they are totally unprepared for, and what your organization may be unprepared for is Direct from consumer.
If someone takes your medicine and gets sick, do you want to hear from them, or would you rather have them blog about it or make a video? more here
